Distribution Hub in Hong Kong – the pathway to expanding sales and improving customer service in the APAC region
Our client, a leader in developing Molecular Testing Applications in the Biotechnology industry listed in two major world stock exchange, faced challenges with logistics and distribution in Asia. They were trying to derive strategies to enhance their supply chain across the Asia Pacific region. They were looking for solutions that would help them drive sales, increase customer service in the APAC area, and ultimately penetrate the China market. They came to us for help. We proposed the idea of establishing a distribution hub in Hong Kong. Hong Kong, being one of the most important and convenient gateway into China and its neighbouring countries, has an efficient and well-established logistics infrastructure, and offers simple import and export clearance processes.
Together with our expertise in handling temperature-sensitive products, our know-how in third party logistics and supply chain management, we customized and built a temperature and humidity-controlled distribution hub for them from scratch, one that is specific to the needs and requirements of the client. We offer a complete end-to-end supply chain solution, from organizing the movement of the products from their manufacturing plants in Europe and USA to Hong Kong, to inventory management, fulfilment, and finally distribution to final customers. The temperate range of these products vary from -80c, -20c, +2-8c, to ambient and controlled ambient. This hub currently caters 2500+ SKUs and serve customers all over Asia. With our support in managing the supply chain and our timely delivery of their products to end users, and together with their sales effort, their Asia revenue grew 320% over the past 10 years. In addition, with our support in logistics, they are now one of the fastest growing molecular biotechnology products providers in China. Over the years, we have fought through challenges together with our client, offered alternative solutions as plans and expectations change, and continued to improve relentlessly simply with that one goal in mind, to add value to our client’s business.